Flagship Store From Scratch
An e-commerce giant opening its first brick-and-mortar location had a brand that lived online — and no playbook for translating it into a physical room. Every retail technology system had to be specified from scratch, and all of it had to feel like one place rather than seven vendor proposals stapled together.
We worked alongside the client's marketing and customer experience teams from schematic design through opening day, treating the technology stack as part of the brand story rather than a back-of-house utility. Multiple SNA LED displays, a central jumbotron, and eight REDYREF interactive kiosks ran on a single Sedna content pipeline — one merchandising change reached the whole store at once. Q-SYS carried zoned audio through Sonance loudspeakers; Hanwha cameras fed both security and RetailNext analytics from the same infrastructure.
The SNA LED wall became the brand anchor — the thing visitors photographed and the thing campaigns were rebuilt around. The store opened on schedule, and the design now serves as the technology reference for future locations.


